Blog Rank Strategy: search engines

Wednesday, June 23, 2010

Building Link Popularity - Part 1

Search Engines are the gateway to the Internet; they are the first tool that potential readers to your blog use to find the information they need. This is why link popularity is so imperative. If the readers do not find your blog, you have no possibilities of making any sales from your product reviews or affiliate ads.

You're probably wondering what is popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your blog by the Search Engines, and it determines the ranking your page gets when keywords are entered into a Search Engine. So, you're probably wondering, how do I make my links popular?

Search Engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created the system, and now virtually all the most popular Search Engines employ it in some way to rank your blogs pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your blog will never rank highly on any Search Engine. But don't be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search Engines may aggressively discriminate against your blog if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

In the next post we will get to what you need to do to achieve supreme link popularity and improve your blog's rankings to stellar status on all of the popular Search Engines.

Increase Your Blog's Search Engine Ranking - Part 2

Our next item to look at is link popularity. This is a factor that is extremely important in terms of Search Engine rankings. Almost all Search Engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in "free link popularity check" in a popular Search Engine, the Search Engine will then show you what sites are linked to your site. In the case that there aren't many sites linked up to yours, or that the sites that are linked up have low Search Engine rankings, consider launching a link popularity campaign.

Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your Search Engine ranking, but it also directs more quality traffic to your website.

Search Engine rankings are extremely important for a successful blog marketing campaign. Before you go out and hire a Search Engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in blog marketing. Remember, the higher your Search Engine ranking, the more targeted readers (and customers) will be directed your way.

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